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Historically, brick and mortar sales drove growth within the beauty industry. But, as consumers embraced digital shopping experiences throughout the pandemic, online sales became a significant revenue driver. And what fueled ecommerce sales the most? Beauty content marketing. Content marketing for beauty brands goes way beyond product page descriptions and paid ads. It involves targeting your audience throughout their journey: TOFU, MOFU, and BOFU. Those that do it effectively will grow their audience, strengthen their brand, and ultimately drive more revenue.


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